An Asian New Zealander, Alex practises commercial and entertainment law along side his film-making interests.He is also an actor/presenter and was previously, the Writer/Presenter on The World Today, a prime time nightly English language current affairs programme screened on Asia TV in Hong Kong as well a radio producer and host on Planet FM. Merging his law skills and film-making passion, he produced and directed instructional videos for the Institute of Professional Legal Studies.

In 2002, he returned to the University of Auckland to do a Masters of Creative & Performing Arts (Film & TV Drama Directing) and graduated with First Class Honours in September 2004. He wrote and directed Wong Cha Cha, a Creative New Zealand supported short film, completing it in February 2004. He has also been a line producer for overseas television and commercial productions. A short documentary Ma-kara at Makara Alex co-directed and produced was screened at the 2004 Warsaw International Jewish Film Festival, the 2004 Jewish Film Festival in Jerusalem, and DOCNZ International Documentary Film Festival 2005. He also produced the independent feature film The Last Magic Show which won Honourable Mention at the 2007 Dances with Films Film Festival in Los Angeles and Best Technical Contribution to a Digital Feature at the NZ Screen Awards 2007. It has been picked up Arkles Distribution Ltd. He is also the Executive Producer of Song of the Hunted, at Middle Kingdom fantasy feature film due to release in 2008. Currently, he is working on post-production of a documentary feature Musical Chairs,
which he is the Co-Pro ducer and Director.

Alex is a director of T.A.G Creatives Limited formally Tsunami Actors and Talent, Tamarillo Films Limited, Timeline Productions Limited, Smiley International Documentary Film Distribution Limited and EthNZity Limited. Alex set up T.A.G Creatives in response to the need for an actors agency that will represent new and merging actors as well as ethnic actors that would also mentor its actors towards meeting their goals and aspirations.

In 2003, he founded and set up the Asia Film Festival Aotearoa, a Pan-Asian film festival with the inaugural festival held in February 2004 (www.anzfft.org.nz). As a Trustee for the Asia NZ Film Foundation Trust, he advocates Asian representation in the New Zealand film and TV industry. He is a National Executive Board Member of the Screen Directors Guild of New Zealand and a Board member of Film Auckland.

From 2004-2006, Alex taught Production Management to the postgraduate film students at the University of Auckland.

Most recently. Alex co-founded the Oryza Foundation for Asian Performing Arts.
Alex is passionate about screen and performing arts as well as capturing our stories and realizing these stories honestly.